About Us

Alpaca Passion founder with their Alpaca's

Alpaca Passion is more than a boutique – it’s a labour of love, stitched into the heart of Daylesford.

For over a decade, our little shop on Vincent Street has been a must-visit for locals, weekenders and travellers exploring the Central Highlands. Inside, you will find a curated collection of soft, luxurious alpaca wool clothing, accessories and homewares, all chosen for their quality, warmth and timeless style.

Our story begins with co-founders Keith and Liz, who started their alpaca journey more than 15 years ago on a chestnut orchard in northeast Victoria. What began with a small herd grazing among the trees quickly became a deep passion for these gentle animals and the beautiful fibre they produce. At the time, alpaca wool was unfamiliar to many Australians. Today, it is celebrated as a natural, ethical and sustainable alternative to traditional wool. It is soft, breathable and made to last.

At Alpaca Passion, our mission is to showcase the best of alpaca. From lightweight knits and cosy socks to baby alpaca scarves and boucle throws, every piece reflects our values of care, craftsmanship and natural fibre fashion. Whether you are shopping for a winter essential, a meaningful gift or something special for your home, we hope it brings you warmth and comfort for many years to come.

We are proud to be a family-owned business and part of the Daylesford community. Whether you visit us in-store or shop online, you are part of our story.

Why Choose Alpaca Wool?

We believe what you wear should feel good — on your skin, and in your heart.

Alpaca wool is a naturally sustainable, breathable and long-lasting fibre. It requires less water and fewer chemicals to produce than many other wools, and alpacas themselves are gentle on the land. The fibre is warm, soft and durable, making it a true alternative to synthetic blends or mass-produced knitwear.

At Alpaca Passion, we focus on baby alpaca and natural fibre blends sourced from ethical producers in Peru. Every piece in our collection is made with care — not just for the product, but for the people and places behind it.

Choosing alpaca means choosing comfort, quality and sustainability.

Stay with Us at Shepherds Hill Stays

We also invite you to experience the world of alpaca beyond the shop through our sister business Shepherds Hill Stays.

Located in the peaceful hills of Central Victoria, Shepherds Hill is a working farm and boutique accommodation where guests can relax, reconnect with nature and meet some of the very alpacas behind the pieces you see in store. It is a quiet and beautiful retreat, surrounded by bushland, paddocks and big skies.

Whether you stay for a weekend escape or just visit to say hello to the animals, Shepherds Hill offers a meaningful way to experience the gentle spirit of alpacas and the values we hold close.