Behind the Collection – Design Inspiration, Photography, and Craftsmanship

Every collection at Alpaca Passion begins with a simple idea: creating timeless, versatile pieces that women will love and live in for years to come. For our newest range, we wanted to strip things back to the essentials – thoughtful design, 100% natural fibres, and craftsmanship that honours the quality of alpaca. This is the story of how our latest collection came to life.

When we set out to design this range, our vision was clear: classic wardrobe staples, reimagined in 100% baby alpaca. Soft, durable, and versatile, baby alpaca is the fibre that elevates everyday essentials into pieces you’ll wear across seasons.

We focused on:

• Timeless styles: sweaters, cardigans, and vests that belong in every wardrobe.

• Comfort + durability: 100% baby alpaca for natural softness with less pilling.

• Year-round versatility: medium-weight knits that layer easily in winter and breathe in spring.

• Choice of fit: crew, v-neck, and roll neck designs so every woman can find her perfect match.

The goal wasn’t to chase trends – it was to create a foundation wardrobe of knits that feel just as right for a spring brunch in Melbourne as they do layered up for a winter’s day in Daylesford.

Bringing the collection to life is where design meets craft. We began with mood boards for each style, then worked closely with our manufacturers to choose the perfect yarn count in baby alpaca.

From there, we explored stitch variations, testing each one for softness, drape, and durability. After experimenting with different options, we chose a jersey stitch for its elegant simplicity and ability to highlight the natural quality of the fibre.

Getting the tension right was crucial. Too loose, and the knit loses its shape; too tight, and it sacrifices softness. After multiple rounds of samples, we landed on the construction that balances comfort with longevity.

Finally, we mapped out a colour story – rich tones like cherry and camel to bring warmth, alongside timeless neutrals like navy, charcoal, and black. Each hue was chosen to complement not only the season, but also the wider Alpaca Passion wardrobe.

A collection only comes to life when it’s seen in context – styled, worn, and photographed in the places that inspire us. For this range, we shot the campaign at the Shearer’s Quarters at Shepherds Hill Stays, our boutique farm-stay in Lauriston.

Inside, the cosy interiors and natural textures of the Shearer’s Quarters provided the perfect backdrop to showcase the timelessness of the knits. Outside, we captured the collection against the sweeping views of the farm, with alpacas grazing in the distance – a reminder of the fibre’s origin and our own story as alpaca farmers.

This setting brought together everything the collection stands for: elegance, connection to nature, and the quiet luxury of slow living.